Overview of Guerilla Marketing

• Guerilla Marketing: Emphasizes grabbing attention quickly in the digital world.
  • Facebook: 5 seconds
  • Facebook Feed: 1 second
  • Instagram: Less time than Facebook

Key Strategies and Concepts

• Attention-Grabbing: Use compelling images and titles. Videos are particularly effective.
• Old Skool Technique: Originated from a book in 1984, utilizing human behavior and visual/sound harmony.
  

  In the book, “Guerrilla Marketing” by Jay Conrad Levinson, the author says that “guerrilla marketing is all about adapting. It is about changing. It is about not continuing the same techniques and ideas, but constantly keeping an eye on your marketplace to see what can be done differently.“

• Implementation Example: Transformation of a client's poorly designed WordPress site into an effective, attention-grabbing website.

Client Case Study: MCR Therapies

• Initial State: Had an ineffective, amateurish website.
• Improvements:
  • New Website: Clearly communicates services (acupuncture and rehabilitation therapies) with eye-catching images.
  • Trust Building: Display of genuine reviews from various platforms (Google, Facebook, Yelp).
  • Service Information: Comprehensive list of services and easy appointment booking.
  • SEO Optimization: Ensured high visibility in search engines for specific keywords.
  • Mobile Responsiveness: Critical for user engagement.

Pages, Products, and Posts

• ‘PPP' Strategy:
  • Pages: Service pages optimized for SEO.
  • Products: Services are treated as products, with detailed descriptions and booking options.
  • Posts: Informative articles supporting the main content, optimized for search engines.

Guerilla Marketing Techniques

• Internal Linking: Enhances SEO by linking within the site.
• Buffer Sites: Shadow Buffer Sites that support the main site with rewritten content to avoid duplication.
• Syndication: Distributes content across social media and other networks to increase visibility.

Advanced Features

• Google Business Profile Optimization: Ensures comprehensive information is available.
• Social Media Syndication: Extensive network distribution for enhanced visibility.
• Video Marketing: Creates optimized videos for platforms like YouTube to drive traffic.

Results and Benefits

• Cost-Effective Advertising: Optimized pages reduce ad costs and increase return on investment.
• High Visibility: Effective use of SEO and content syndication leads to high search engine rankings.

Additional Done For You Services

• Packages: Dragon Package (full rebuild) and Ninja Package (site optimization).
• Custom Content Creation: Content Ninja Pro Articles, videos, and posts tailored for clients.
• Authority Network: Utilizes the Xtreme Network of high-authority sites for content distribution.